Yeezy Designs to be Discontinued by adidas

Adidas CEO Bjørn Gulden has confirmed that the partnership with Kanye West and the Yeezy brand will officially come to an end. Gulden stated during an earnings call that adidas does not plan to sell Yeezy products without the Yeezy name on them, and their strategy moving forward does not involve Kanye West or the Yeezy brand. The focus will be on managing the aftermath, clearing inventory, and eventually building a business that does not involve Yeezy. While adidas saw significant profits from the return of adidas Yeezy, their core business will now take priority. The future of adidas without Kanye West remains uncertain. In other sneaker news, the Air Jordan 12 Field Purple will release on August 12th.