Projected First Week Sales for Russ’s ‘SANTIAGO’

Russ released his latest album SANTIAGO last Friday and received positive feedback from fans. The album showcases a different side of Russ as he moves away from bangers and focuses on personal, introspective, and thoughtful material. Russ describes SANTIAGO as his debut album, as it presents a version of himself that has never been heard before. He believes the album has awakened him to his internal struggles and provided him with the tools and resources to address them. Despite the artistic distance, Russ aims to seamlessly merge his internal experiences with his music. In terms of sales, SANTIAGO is projected to sell 52k copies in the first week, with a significant portion coming from physical copies and iTunes sales. This puts Russ on track to debut within the top 10 on the Billboard 200 chart.